You give it URLs. An agent opens them in a real browser and works through them the way a first-time visitor would, and the same site is put to eight weighted population groups. What comes back is a journey with screenshots and a clarity and appeal read per group.
Only what the runner really does.
Not a crawler and not a rendered snapshot. A browser session loads the pages you list. For a page behind a login you can supply a test account — use a demo account, never a personal one.
The agent moves through the site: follows links, opens menus, scrolls to what is below the fold, types into forms and submits them where that is safe to do.
Every step is written down in order — navigate, click, fill, scroll — with a screenshot alongside it. You read the path the agent took rather than a summary of it.
Where the path breaks, that break is the finding: a dead link, a control that does nothing, a form that rejects valid input, a page that never finished loading.
Each group reports first impression, friction and what it needs, with a clarity score and an appeal score. A national average would hide the group the site loses.
The same weighted panel that runs everywhere else on this site, pointed at a website instead of an idea. The Dutch panel is built on CBS population data plus eight value groups; the US panel on Census Bureau data plus eight value segments.
Whether the group can say what the site offers, who it is for, and what to do next — after a first pass, not after study.
Whether the offer is attractive to that group once it is understood. A site can be perfectly clear and still be for someone else.
Groups are reported separately and weighted by population share, so a segment that rejects the site does not vanish into a mean.
Four hard edges. If you need one of these, this is the wrong tool and you should buy the right one.
Live prices, per run, one-off, no subscription. The first check is free and needs no account. In dollar markets the ladder is $12 / $25 / $39; in euro markets €9 / €19 / €29.
Quick review
$12
A short report per population group, based on what you submit.
Extensive
$25
The full breakdown per group: first impression, friction, what they need, and clarity and appeal scores.
In-depth
$39
A runner opens your URLs in a browser and clicks through the product, with a step-by-step journey and screenshots.
The product page: what the runner does, what the report contains, and who it is for.
Read the comparisonThe narrow version for a single page, with an illustration of the output format.
Read the comparisonWhen to watch a real recruited participant instead, stated straight.
Read the comparisonNo accuracy figure is published. This page says why, and what we intend to run in public.
Read the comparisonOne check costs nothing and needs no account. You see the format of the output before you decide whether it is worth paying for a full run.
Start the free check