Concept test:check it lands before you build it

    The cheapest moment to find out that an idea does not land is before anything has been built. This run puts the concept, described in a paragraph, to a weighted cross-section of the market.

    The decision you are facing

    The concept makes complete sense inside your team, because your team has been discussing it for weeks. That is exactly the condition under which you can no longer tell whether it makes sense to anyone else.

    The question is whether a stranger, reading one paragraph, understands what it is, who it is for, and why they would want it.

    How to run it, in three steps

    1. 1

      Write the concept as a buyer would encounter it

      One paragraph, no internal jargon, no roadmap. What it is, who it is for, what it replaces.

    2. 2

      Pick the market and run it

      The panel is weighted to published population data, so you get the segments that exist in the market rather than the ones you had in mind.

    3. 3

      Read the segments that did not get it

      A low score with a vague quote usually means the description failed. A low score with a specific objection means the concept did.

    What the report answers

    • Whether the concept is understood at all, segment by segment.
    • An acceptance score per segment and the reasoning behind it.
    • Which segment is most enthusiastic — often not the one you were designing for.
    • The objections that recur across segments, which are usually the ones worth fixing.

    What it will not tell you

    Reynard is a simulation. It is not fieldwork, it carries no statistical significance, and it cannot replace talking to a customer. Treat it as a fast, structured second opinion that tells you where to look — not as evidence.

    • It will not tell you whether people would buy it, only how they react to the description.
    • It will not size a market or forecast demand.
    • It will not surface the unscripted insight a real conversation produces — for that, talk to someone.

    Other use cases

    Run the free check first

    One check costs nothing and needs no account. You see the format of the output before you decide whether it is worth paying for a full run.

    Start the free check