Pricing test:find the segment that walks away first

    A price is rarely rejected by everyone at once. It gets rejected by one segment, then another, and the average hides both. This run shows you the order in which that happens.

    The decision you are facing

    You have a number in mind and no way to check it that does not cost a week. Raising it feels greedy, lowering it feels like leaving money on the table, and everyone in the room has an opinion based on how they personally shop.

    What you actually need to know is not 'is this price right' but 'who says no at this price, and what would they have said yes to'.

    How to run it, in three steps

    1. 1

      Describe the offer and name the price

      Write what you are selling, to whom, and the exact price. Concrete beats polished — the run reacts to what a buyer would actually see.

    2. 2

      Pick the market

      The Netherlands panel is weighted on CBS population data plus eight value groups; the US panel on Census Bureau data plus eight value segments.

    3. 3

      Read the segment breakdown, not the average

      Start with the segments that score lowest and read their quotes. That is where the pricing decision actually lives.

    What the report answers

    • An acceptance score for this price, per segment rather than as one number.
    • The reasoning each segment gives — the objection in their own words.
    • Which regions and segments are furthest apart on the same price.
    • Whether the objection is the price itself or what the price implies about the product.

    What it will not tell you

    Reynard is a simulation. It is not fieldwork, it carries no statistical significance, and it cannot replace talking to a customer. Treat it as a fast, structured second opinion that tells you where to look — not as evidence.

    • It will not give you a willingness-to-pay curve or an optimal price point.
    • It will not tell you what your competitors charge.
    • It carries no statistical significance, so it does not settle a pricing argument on its own — it tells you which version is worth testing for real.

    Other use cases

    Run the free check first

    One check costs nothing and needs no account. You see the format of the output before you decide whether it is worth paying for a full run.

    Start the free check