For Etsy sellers:see the listing the way a stranger does

    You have looked at the listing so many times that you can no longer see it. A run gives you the first reading: what the photo says the item is, who it looks like it is for, and what it looks like it should cost. Reynard is not affiliated with Etsy.

    The decisions this covers

    One run per decision. Each one is a thing you would otherwise settle by argument or by guessing.

    The first listing photo

    What the item appears to be, how it appears to be made, and what it appears to be worth.

    Product naming

    Whether the name says what the thing is, and what it is confused with when someone reads it in a list of results.

    The price

    Which segment stops accepting the price, and whether the objection is the number or the story the listing tells about the work behind it.

    Shop positioning

    Whether the shop reads as one coherent maker or as a set of unrelated items, and who it reads as being for.

    What a run gives you back

    • What each segment takes the item to be, in their own words.
    • Who each segment thinks would buy it, which is often not who you had in mind.
    • Where the price stops matching the perceived craft and material.
    • The description language people use naturally, which usually reads better than the listing you wrote.
    • The objection that repeats across segments.

    When Reynard is the wrong tool here

    Read this part before you pay for anything.

    • The panel is a general population cross-section, not people browsing a handmade marketplace with a gift to buy. Intent changes everything, and the panel has none.
    • If your shop already gets traffic, your own view-to-favourite and view-to-sale numbers are real behaviour and beat any simulation.
    • It reads a description of your photo, not the photo. Styling, lighting and craft quality are outside what it can judge.
    • It knows nothing about search placement, tags, shipping cost or the competing listings on the same page.

    What this is, plainly

    The panel is simulated. There are no real respondents, there is no statistical significance, this is not fieldwork, and it is not a substitute for talking to actual buyers. No accuracy figure has been published — /accuracy explains why.

    The first check is free and needs no account. After that a run costs $12, $25 or $39 one-off in dollar markets, and €9, €19 or €29 in euro markets. There is no subscription.

    Where to start

    Run the free check first

    One check costs nothing and needs no account. You see the format of the output before you decide whether it is worth paying for a full run.

    Start the free check