Seven questionsa run can answer

    Each use case below names the one question the run answers and the one thing it does not. Reynard is a simulation, so the second half of that sentence matters as much as the first.

    Pick a use case

    What each one answers, and what it does not

    The right-hand column is the honest half. A simulation is a fast second opinion, not evidence.

    Pricing test

    Answers
    Which segment stops accepting the price first, and why
    Does not answer
    An optimal price point or a willingness-to-pay curve

    Concept test

    Answers
    Which segments understand the idea and which reject it
    Does not answer
    Whether people would actually buy it

    Ad copy test

    Answers
    Which segments react to a line and which read past it
    Does not answer
    Click-through, conversion or cost per acquisition

    Book cover test

    Answers
    Which genre and promise each cover direction signals
    Does not answer
    Sales, rank, or how it performs as a thumbnail

    Product image test

    Answers
    What the image says the product is, and who it is for
    Does not answer
    Click-through or conversion on a marketplace

    Name test

    Answers
    What the name makes people expect and what it is confused with
    Does not answer
    Trademark or domain availability

    Landing page test

    Answers
    Whether the offer is understood and who it reads as being for
    Does not answer
    Conversion rate, layout or page performance

    The honest limit

    Reynard is a simulation. It is not fieldwork, it carries no statistical significance, and it cannot replace talking to a customer. Treat it as a fast, structured second opinion that tells you where to look — not as evidence.

    What Reynard gives you

    Every run returns the same shape of output, whichever market you point it at.

    • A weighted cross-section of the market rather than whoever happened to answer — the Dutch panel is built on CBS population data plus eight value groups, the US panel on Census Bureau data plus eight value segments.
    • An acceptance score for the idea, price or campaign you submitted, broken down per segment instead of as one average.
    • Quotes per segment: the reasoning behind the score, in the words of that group, so you can see why a segment rejects something.
    • Region and segment breakdowns, so a national 'yes' does not hide a regional 'no'.
    • A downloadable report (PDF and Markdown) you can paste into a deck or a ticket.
    • A result in roughly the time it takes to read this page, at a per-run price, with a free first check and no account.

    Keep reading

    Run the free check first

    One check costs nothing and needs no account. You see the format of the output before you decide whether it is worth paying for a full run.

    Start the free check