About Reynard
What is Reynard AI? A simulated cross-section of a real market.
Reynard simulates how a market reacts to your idea — before you launch it.
Choose the Netherlands or the United States: a pool of 1,000,000 simulated Dutch citizens calibrated on CBS data, or 1,020,001 simulated US residents calibrated on Census Bureau / ACS data — both distributed across eight value groups. Submit a scenario, and within about 30 seconds you see how your audience responds, segment by segment, backed by numbers.
Why Reynard?
Why Reynard?
In the medieval story Van den vos Reynaerde, the fox Reynard survives every trial by knowing, before anyone else, how each character will react. That is the whole idea here: see the reaction before it happens, so you find out on a screen instead of after you have already spent the budget.
Workflow
How does it work?
Write your scenario
Describe your product, campaign, or idea in plain language. No questionnaires, no sampling frameworks.
Reynard simulates
Our engine selects representative profiles from the pool and has them respond based on their background, values, and lifestyle.
You read the results
You see a weighted national percentage, broken down by segment, along with representative voices.
Use cases
What can you test?
Concept testing
Got a new product, service, or name? Put it in front of a cross-section of your market before investing in production or a campaign. See instantly which segments respond and which fall away.
Campaign validation
Which message resonates with progressive audiences? And with the traditional working class? Reynard shows where you have support — and where your tone needs adjusting.
Price sensitivity
Test whether your pricing model is realistic for your target audience. No assumptions, no focus groups — just an honest answer from a cross-section of your market.
Brand testing
How does your brand name, tagline, or visual identity land? Reynard gives you reactions from real lifestyle groups, sorted by engagement and sentiment.
Policy research
Government agencies and NGOs use Reynard to predict how a measure or communication campaign will land with different population groups.
Competitive positioning
How does your market respond to you versus your competitor? Test positioning variants side by side and see where the difference lies.
Audience
Who is Reynard for?
- Marketers and brand managers who want to know if a campaign will land before launch
- Product teams who want to validate a concept without months of research
- Agencies and research firms who want to give clients fast insight
- Governments and civil society organizations who want to gauge support for policy
Alternative
Why not traditional market research?
Traditional research takes weeks, costs thousands, and yields a sample of 300 people. Reynard works on pools of 1,000,000 Dutch and 1,020,001 US simulated citizens, calibrated on real CBS and Census Bureau / ACS data. You get results within about 30 seconds. No panel costs, no waiting time.
Reliability
Is this reliable?
Reynard is not a replacement for quantitative panel research. We're a simulation engine: a fast, affordable way to set direction and flag risky choices earlier. The results are indicative — ideal for early concept phases, intermediate steps, and quick decisions.
Founder — Curaçao
Peter Heijnen
Questions about the methodology, or want to know whether Reynard fits your problem? Email me directly — I answer myself.
Email me directly