About Reynard
What is Reynard AI? A mirror of the Netherlands.
Reynard simulates how the Netherlands reacts to your idea — before you launch it.
We built a pool of 1 million simulated Dutch citizens, calibrated on CBS data and distributed across the eight Motivaction Mentality segments. Submit a scenario, and within 30 seconds you'll see how your audience responds — segment by segment, backed by numbers.
Workflow
How does it work?
Write your scenario
Describe your product, campaign, or idea in plain language. No questionnaires, no sampling frameworks.
Reynard simulates
Our engine selects representative profiles from the pool and has them respond based on their background, values, and lifestyle.
You read the results
You see a weighted national percentage, broken down by segment, along with representative voices.
Use cases
What can you test?
Concept testing
Got a new product, service, or name? Put it in front of 1 million Dutch citizens before investing in production or a campaign. See instantly which segments respond and which fall away.
Campaign validation
Which message resonates with progressive Netherlands? And with the traditional working class? Reynard shows where you have support — and where your tone needs adjusting.
Price sensitivity
Test whether your pricing model is realistic for your target audience. No assumptions, no focus groups — just an honest answer from a cross-section of the Netherlands.
Brand testing
How does your brand name, tagline, or visual identity land? Reynard gives you reactions from real lifestyle groups, sorted by engagement and sentiment.
Policy research
Government agencies and NGOs use Reynard to predict how a measure or communication campaign will land with different population groups.
Competitive positioning
How does the Netherlands respond to you versus your competitor? Test positioning variants side by side and see where the difference lies.
Audience
Who is Reynard for?
- Marketers and brand managers who want to know if a campaign will land before launch
- Product teams who want to validate a concept without months of research
- Agencies and research firms who want to give clients fast insight
- Governments and civil society organizations who want to gauge support for policy
Alternative
Why not traditional market research?
Traditional research takes weeks, costs thousands of euros, and yields a sample of 300 people. Reynard works on a pool of 1 million simulated Dutch citizens, calibrated on real CBS data. You get results within 30 seconds. No panel costs, no waiting time.
Reliability
Is this reliable?
Reynard is not a replacement for quantitative panel research. We're a simulation engine: a fast, affordable way to set direction and flag risky choices earlier. The results are indicative — ideal for early concept phases, intermediate steps, and quick decisions.
Founder — Curaçao
Peter Heijnen
Questions about the methodology, or want to know whether Reynard fits your problem? Email me directly — I answer myself.
Email me directly