Product image test:what the image says before the copy

    A main image is read in less time than it takes to decide to read anything else. This run tells you what a weighted cross-section takes that image to mean.

    The decision you are facing

    You have a main image and a set of alternates, and the only feedback available is from people who already know what the product is. They cannot see it cold, and cold is the only way a buyer will ever see it.

    What you need is the first reading: what the product appears to be, who it appears to be for, and what it appears to cost.

    How to run it, in three steps

    1. 1

      Describe the image as a buyer meets it

      What is shown, how it is shot, what is in frame, what text sits on it. Add the title and price if they appear alongside it.

    2. 2

      Pick the market

      The panel is weighted to national population data for the market you choose, not to people with purchase intent.

    3. 3

      Read the mismatches

      Where the product people describe back to you is not the product you sell, the image is doing the wrong job.

    What the report answers

    • What each segment takes the product to be, in their own words.
    • Who each segment thinks it is for, and what they expect it to cost.
    • Which segments find the image unclear, cheap-looking or over-styled, and why.
    • Whether the image and the title are making the same promise.

    What it will not tell you

    Reynard is a simulation. It is not fieldwork, it carries no statistical significance, and it cannot replace talking to a customer. Treat it as a fast, structured second opinion that tells you where to look — not as evidence.

    • It will not predict click-through rate, conversion or sales.
    • It reads a description of the image against a general population, not shoppers on a marketplace with intent to buy.
    • It does not check marketplace image rules, resolution or how the image performs as a thumbnail.

    Other use cases

    Run the free check first

    One check costs nothing and needs no account. You see the format of the output before you decide whether it is worth paying for a full run.

    Start the free check