Reynard vs Maze:measured behaviour or a prediction

    Maze runs task-based unmoderated tests against a prototype or a live product and returns quantitative task metrics from what people actually did. Reynard has no participants at all. The difference is not better or worse — it is what you have available at the moment you need an answer.

    What Maze does better

    Once you have people and a task, this is the tool that answers the question properly.

    It measures behaviour instead of predicting it

    A completion rate from real users doing a real task is evidence. Everything Reynard produces about the same task is an expectation. If you can get the measurement, take the measurement.

    It is built around a defined task

    'Can someone find the pricing and start a trial' is a testable task with a start and an end. Unmoderated task testing is the correct instrument for that question.

    It scales with traffic you already have

    If you have visitors or a recruited panel, sending a test to them is cheap and the sample grows without you doing anything. Reynard's panel size is fixed by design.

    Side by side

    Structural differences only. Where a figure would be a guess, it is left out.

    Method

    Maze
    Task-based unmoderated testing against a prototype or live product
    Reynard
    An agent run through the live product plus a read by eight weighted population groups

    What the numbers mean

    Maze
    Measured behaviour of real people on defined tasks
    Reynard
    A predicted reaction from a simulation

    What you need before you start

    Maze
    Traffic, a recruited panel, or a list to send the test to
    Reynard
    A URL or a description — nothing else

    Task metrics

    Maze
    Quantitative, per task
    Reynard
    None; the scan reports where the path breaks, not completion rates

    Right moment

    Maze
    There is a specific task to measure and people to measure it on
    Reynard
    Before the page is published or the flow has been seen by anyone

    Population coverage

    Maze
    The people who took the test
    Reynard
    Eight groups weighted on published population data

    Cost per iteration

    Maze
    Depends on how you source participants
    Reynard
    A per-run price, free for the first check

    Standing of the evidence

    Maze
    Real behavioural data
    Reynard
    A simulation — no respondents, no significance, not fieldwork

    What Reynard gives you

    Every run returns the same shape of output, whichever market you point it at.

    • A weighted cross-section of the market rather than whoever happened to answer — the Dutch panel is built on CBS population data plus eight value groups, the US panel on Census Bureau data plus eight value segments.
    • An acceptance score for the idea, price or campaign you submitted, broken down per segment instead of as one average.
    • Quotes per segment: the reasoning behind the score, in the words of that group, so you can see why a segment rejects something.
    • Region and segment breakdowns, so a national 'yes' does not hide a regional 'no'.
    • A downloadable report (PDF and Markdown) you can paste into a deck or a ticket.
    • A result in roughly the time it takes to read this page, at a per-run price, with a free first check and no account.

    A prediction, not a measurement

    Stated plainly, because it is the whole difference: a Reynard result is a prediction of reaction. It is not a measurement of behaviour. Nobody completed a task. No time on task was recorded. No one dropped out of a funnel.

    That is why the two fit different moments. Reynard fits the page you are about to publish and the flow nobody has seen yet — the point where there is nothing to measure. Maze fits the point after that, when there is.

    The honest limit

    Reynard is a simulation. It is not fieldwork, it carries no statistical significance, and it cannot replace talking to a customer. Treat it as a fast, structured second opinion that tells you where to look — not as evidence.

    Keep reading

    Run the free check first

    One check costs nothing and needs no account. You see the format of the output before you decide whether it is worth paying for a full run.

    Start the free check