EIGHT POPULATION GROUPS — CENSUS-WEIGHTED
Know if your idea
will actually sell
Before you spend a cent.
Reynard checks your idea, price or ad against thousands of real consumer profiles and gives you a plain-language answer, free, in about a minute. No research background needed.
What you get back — in about 30 seconds
- What share would try it — yes, maybe or no
- What draws them in, and what holds them back
- Verbatim reactions from eight population groups
- A market-readiness score out of 10
No account needed. One free check per day.
Example from an earlier simulation
How does the market react to a plant-based energy drink focused on natural ingredients?
Finally something without the junk. Natural caffeine from green tea sounds exactly right for me — I'd happily pay $2.40 for it if the taste holds up.
It's fine, but I usually stick with the big brands. I'd try it once, but $2.40 is a bit steep for an everyday drink.
Free · no account needed · results in ~1 minute
No ads and no data resale: Reynard is a paid product with a one-time payment. We publish exactly how the panel is built: official population data, nothing hidden. Read the methodology. Or email founder Peter Heijnen directly.
75+
simulations run
1,000,000 profiles for the Netherlands, weighted on CBS census data
1,020,001 profiles for the United States, weighted on US Census / ACS data
8 population groups based on value orientation
± 30 seconds to your result
How the method worksWhat a panel looks like
1,000 voices, each with a mind of its own
What a panel looks like
Landing page test
Landing page test
run 1 · demo data
47%
positive
471 votes
31%
neutral
312 votes
22%
negative
217 votes
Positive per value group
What are you testing?
Drag to rotate, click and scroll to zoom.
- Built on public census data, not guesswork
- Eight everyday value groups, not technical jargon
- No advertising and no resale of your data
- Reporting in plain English and Dutch
- 1,020,001
- Weighted panel profiles
- 75+
- Simulations run
- 8
- Population groups per market
- $12
- Paid simulation
Welcome to Reynard AI
Test your idea against a representative panel — before you spend time, budget or reputation on it.
Validate fast, with the confidence of census data
Our simulations combine public demographic data with powerful models, so you can see, segment by segment, how your market reacts to your scenario.
About ReynardProcess
How it works
Three steps from question to insight: describe your scenario, let Reynard simulate it, and receive a report that truly understands your audience.
Read the full explanation
Describe your scenario
Tell us what you want to test: a price, a campaign, a product or a policy proposal.
Reynard simulates
A weighted, census-representative panel reacts to your scenario, weighted by demographic segment.
Get a report
See how your market reacts by audience, region and value group — including quotes and distributions.
- 8 representative voices
- Acceptance score + top quotes
- First impression of the panel
One-time payment, no subscription
The same mechanism, on your scenario
Every dot is a simulated panel member. As you scroll, they take a position on your idea — exactly what a Reynard run does with your scenario.
A run groups thousands of weighted profiles this way — per segment, region and value group.
About Reynard
Built on real census data. No guesswork.
Reynard uses public census population data and iterative proportional fitting to simulate a representative cross-section of the population — by age, region, education and value group.
A weighted, census-representative panel
A representative cross-section by age, region, education and value group.
Calibrated to census data
Statistical weighting keeps your results matched to the real population.
Holiday bonus 2025: how the 8 mindset groups spend their €858 average
How much holiday bonus do you get in May or June — and where does it actually go in 2025? Reynard AI simulated 1 million Dutch people, weighted by national statistics and grouped into eight value groups. Inflation, higher travel costs and variable housing expenses are driving notably different choices per group this year.
- Sample
- 1,000,000 sim. NL
- Avg. spend
- €858
- Segments
- 8 mindset groups
What this is based on
- Weighted to US Census Bureau data (American Community Survey, 5-year estimates) on region, age, household income and education.
- 8 US value segments, modeled on public research (Pew Research, General Social Survey).
- The pool consists of 1,020,001 simulated profiles; every segment is weighted to its real share of the US population.
- Identities and personas come from a fixed database, not invented by the model.
Scenarios
Example scenarios
Examples of questions you can put to the panel — click through for the full report: from scenario to a weighted reaction from a census-representative panel.
Illustrative example data: percentages, quotes and recommendations are illustrative to show the report structure — not real simulation outcomes. Portraits are AI-generated.
Why Reynard
The speed of AI, the foundation of census data
Reynard combines the breadth of classic market research with the speed of AI — while staying fully grounded in public census data.
Census-calibrated data
Based on real demographic proportions, not assumptions.
Results in minutes
No months-long research projects — your report is ready fast.
Fully localized output
All output in your language, for your market.
Follow up with a respondent
Spotted a reaction worth digging into? Put a follow-up question straight to that person. From the Quick plan up.
Test panel
Here's how your test panel reacts to your idea
Simulated responses from a large, representative panel — by segment, age and background.
Amara Johnson
28 years old · Elementary school teacher · Portland, OR
This could work in my neighborhood, but I'd want to see it in action myself before I fully buy in.
Chad Whitfield
47 years old · Financial advisor · Dallas, TX
Sounds great, but I want to know who's really paying for it. That's what matters to me.
Earl Jenkins
71 years old · Retired (former welder) · Toledo, OH
We did things differently in my day, but I can see how it's handy — as long as it stays honest.
Tyler Brooks
23 years old · Communications student · Madison, WI
I'd share this with my group chat right away. My friends actually have opinions about this stuff.
Denise Coleman
41 years old · HR manager · Charlotte, NC
Practical and to the point. Exactly what you need when you have to make a quick decision.
Linda Ortiz
64 years old · Home health aide · Albuquerque, NM
My kids are already talking about this. I don't understand all of it, but it sounds like a good plan.
Marcus Bell
34 years old · Small business owner (online store) · Atlanta, GA
If it makes people's lives easier, I'm for it. But it has to stay affordable.
Karen Wu
55 years old · City policy officer · Seattle, WA
This is exactly the kind of initiative where I want to know how the neighborhood feels. Everyone deserves a voice.
These personas are based on simulated panel members — representative profiles generated by Reynard from census demographic data. They are not real individuals or existing Reynard users.
Ready to test your idea?
Let's simulate your scenario
Credits, keep every report, and depth simulations.
We're happy to help with your first Reynard simulation and answer any questions you have.
Get in touchPeter Heijnen
Founder — Curaçao
Questions about the methodology, or want to know whether Reynard fits your problem? Email me directly — I answer myself.
Email me directly