Know what your market
thinks of your idea
Before you launch.
Reynard simulates how a census-weighted cross-section of your market reacts to your idea, price or campaign — check it for free, before you spend a cent.
What you get back — in about 30 seconds
- What share would try it — yes, maybe or no
- What draws them in, and what holds them back
- Verbatim reactions from eight population groups
- A market-readiness score out of 10
No account needed. One free check per day.
Example from an earlier simulation
How does the market react to a plant-based energy drink focused on natural ingredients?
Finally something without the junk. Natural caffeine from green tea sounds exactly right for me — I'd happily pay $2.40 for it if the taste holds up.
It's fine, but I usually stick with the big brands. I'd try it once, but $2.40 is a bit steep for an everyday drink.
Free · no account needed · results in ~1 minute
No ads and no data resale: Reynard is a paid product with a one-time payment, and the method is public — census data plus iterative proportional fitting. Read the methodology. Or email founder Peter Heijnen directly.
75+
simulations run
1,000,000 profiles for the Netherlands, weighted on CBS census data
1,020,001 profiles for the United States, weighted on US Census / ACS data
8 population groups based on the Mentality model
± 30 seconds to your result
How the method works- Built on public census population data and iterative proportional fitting
- Motivaction Mentality segments as the segmentation framework
- No advertising and no resale of your data
- Reporting in English and Dutch
- 75+
- Simulations run
- 40+
- Mentality segments
- $12
- Paid simulation
Welcome to Reynard AI
Test your idea against a representative panel — before you spend time, budget or reputation on it.
Validate fast, with the confidence of census data
Our simulations combine public demographic data with powerful models, so you can see, segment by segment, how your market reacts to your scenario.
About ReynardProcess
How it works
Three steps from question to insight: describe your scenario, let Reynard simulate it, and receive a report that truly understands your audience.
Read the full explanation
Describe your scenario
Tell us what you want to test: a price, a campaign, a product or a policy proposal.
Reynard simulates
A weighted, census-representative panel reacts to your scenario, weighted by demographic segment.
Get a report
See how your market reacts by audience, region and mentality segment — including quotes and distributions.
- 8 representative voices
- Acceptance score + top quotes
- First impression of the panel
One-time payment, no subscription
The same mechanism, on your scenario
Every dot is a simulated panel member. As you scroll, they take a position on your idea — exactly what a Reynard run does with your scenario.
A run groups thousands of weighted profiles this way — per segment, region and mentality group.
About Reynard
Built on real census data. No guesswork.
Reynard uses public census population data and iterative proportional fitting to simulate a representative cross-section of the population — by age, region, education and mentality segment.
A weighted, census-representative panel
A representative cross-section by age, region, education and mentality segment.
Calibrated to census data
Statistical weighting keeps your results matched to the real population.
Holiday bonus 2025: how the 8 mindset groups spend their €858 average
How much holiday bonus do you get in May or June — and where does it actually go in 2025? Reynard AI simulated 1 million Dutch people, weighted by national statistics and linked to the Motivaction Mentality model. Inflation, higher travel costs and variable housing expenses are driving notably different choices per group this year.
- Sample
- 1,000,000 sim. NL
- Avg. spend
- €858
- Segments
- 8 mindset groups
What this is based on
- Every panel is weighted to official population statistics, so the outcome is not skewed by sampling bias.
- You choose your market — the Netherlands or the United States — when you start a simulation.
- Each market has its own value segments, weighted to their real share of the population.
- Identities and personas come from a fixed database, not invented by the model.
Scenarios
Example scenarios
Examples of questions you can put to the panel — click through for the full report: from scenario to a weighted reaction from a census-representative panel.
Illustrative example data: percentages, quotes and recommendations are illustrative to show the report structure — not real simulation outcomes. Portraits are AI-generated.
Why Reynard
The speed of AI, the foundation of census data
Reynard combines the breadth of classic market research with the speed of AI — while staying fully grounded in public census data.
Census-calibrated data
Based on real demographic proportions, not assumptions.
Results in minutes
No months-long research projects — your report is ready fast.
Fully localized output
All output in your language, for your market.
Follow up with a respondent
Spotted a reaction worth digging into? Put a follow-up question straight to that person. From the Quick plan up.
Test panel
Here's how your test panel reacts to your idea
Simulated responses from a large, representative panel — by segment, age and background.
Amara Johnson
28 years old · Elementary school teacher · Portland, OR
“This could work in my neighborhood, but I'd want to see it in action myself before I fully buy in.
Chad Whitfield
47 years old · Financial advisor · Dallas, TX
“Sounds great, but I want to know who's really paying for it. That's what matters to me.
Earl Jenkins
71 years old · Retired (former welder) · Toledo, OH
“We did things differently in my day, but I can see how it's handy — as long as it stays honest.
Tyler Brooks
23 years old · Communications student · Madison, WI
“I'd share this with my group chat right away. My friends actually have opinions about this stuff.
Denise Coleman
41 years old · HR manager · Charlotte, NC
“Practical and to the point. Exactly what you need when you have to make a quick decision.
Linda Ortiz
64 years old · Home health aide · Albuquerque, NM
“My kids are already talking about this. I don't understand all of it, but it sounds like a good plan.
Marcus Bell
34 years old · Small business owner (online store) · Atlanta, GA
“If it makes people's lives easier, I'm for it. But it has to stay affordable.
Karen Wu
55 years old · City policy officer · Seattle, WA
“This is exactly the kind of initiative where I want to know how the neighborhood feels. Everyone deserves a voice.
These personas are based on simulated panel members — representative profiles generated by Reynard from census demographic data. They are not real individuals or existing Reynard users.
We're happy to help with your first Reynard simulation and answer any questions you have.
Get in touchPeter Heijnen
Founder — Curaçao
Questions about the methodology, or want to know whether Reynard fits your problem? Email me directly — I answer myself.
Email me directly